New European Media Initiative - NEM

The NEM Initiative (New European Media Initiative) was established as one of the European Technology Platforms under the Seventh Framework Programme, aiming to foster the convergence between consumer electronics, broadcasting and telecoms to develop the emerging business sector of networked and electronic media business sector. In order to respond to new needs and requirements of the Horizon 2020 programme, the NEM initiative enlarged its focus towards creative industries and changed its name from Networked an Electronic Media Initiative to New European Media, dealing with Connected, Converging and Interactive Media & Creative Industries, driving the future of digital experience.

The NEM constituency includes all major European organisations working in the networked and electronic media area, including content providers, creative industries, broadcasters, network equipment manufacturers, network operators and service providers, academia, standardisation bodies and government institutions. Those actors share a common Vision and have been producing a Strategic Research and Innovation Agenda (SRIA) and position papers to accelerate the innovative development of the new sector in a harmonised and fruitful way and to place European industry at the forefront of the information era.

Vertical engagement

NEM's vision draws inputs from a multitude of stakeholders, including broadcasters and telecom operators. 5G and 6G networks are considered key underlying technologies for the media sector, allowing emerging applications such as AI, VR/AR or 3-D printing. These allow, in turn, the proliferation of creative cultural industries with significant spillover effects for other applications as disparate as tourism, health, manufacturing, industrial design, consumer electronics, telecommunications, etc.